LUISA SPAGNOLI: FROM SWEET BEGINNINGS TO TIMELESS STYLE
Every legacy starts with a spark. For Luisa Spagnoli, it was a combination of two passions: the art of confectionery and the elegance of craftsmanship.
In 1907, she co-founded Perugina, one of Italy’s most beloved chocolate companies. Her most iconic creation? The Bacio — a dark chocolate and hazelnut truffle wrapped around a handwritten love note. Romantic, refined, and poetic in its simplicity, it captured hearts across generations — and quietly foretold what was to come.
While the world was still defining the limits of what women could do, Luisa Spagnoli was already breaking them. In the 1920s, she began building a second empire — not with sugar, but with yarn. On her estate, she raised angora rabbits and trained war widows to work with the fiber, creating delicate knitwear and tailored garments that redefined feminine elegance.
What began as a quiet revolution turned into a fashion house that still carries her name — and her vision — more than a century later.
THE STYLE THAT SPEAKS WITHOUT WORDS
Luisa Spagnoli represents a kind of elegance that never goes out of style. It’s poised but powerful, delicate but enduring. Over the decades, her signature coats, structured knits, and impeccably tailored silhouettes have become staples for women who lead with quiet confidence.
Among them is Kate Middleton, Princess of Wales — whose public appearances in Luisa Spagnoli pieces have made global headlines. From crimson suits to cinched wool coats, the Princess’s choices reflect exactly what the brand stands for: timelessness, dignity, and strength.
Luisa Spagnoli doesn’t follow trends — it defines enduring style.
A NEW CHAPTER IN MONTENEGRO
That legacy opens a new chapter in Montenegro — thanks to Samms, one of the most respected names in the region’s fashion industry.
As the official distributor of Luisa Spagnoli in Montenegro, Samms has brought the brand’s refined world to Podgorica, offering women the opportunity to experience Italian heritage through a contemporary lens.
Samms has long been at the forefront of shaping Montenegro’s fashion landscape, known for curating brands that combine elegance, history, and relevance. Their introduction of Luisa Spagnoli to the market isn’t just a retail expansion — it’s a cultural moment.
Montenegro — with its wild mountains and sleek coastline, rich tradition and modern energy — is the perfect backdrop for Luisa Spagnoli. And its women, known for their poise, independence, and deeply rooted identity, reflect the very essence of the brand.
SPRING/SUMMER 2025 — A STORY IN MOTION
This season, Luisa Spagnoli unveils two standout collections that embody the charm, strength, and femininity of its founder.
Polka Dots — A Nostalgic Ode to Femininity
A bold yet refined revival of vintage romance. Crisp black-and-white polka dots adorn airy silk blouses, belted shirt dresses, and sharply tailored suits. Accessories like cream loafers, golden-handled handbags, and horn-charm bracelets add a finishing touch of playfulness. Retro? Yes — but reimagined for today’s woman.
The Denim Capsule — Chic Meets Comfort
Where everyday ease meets elevated design. Wide-leg jeans, utility jumpsuits, and suede jackets pair seamlessly with delicate lace blouses and silk scarves tied at the waist. Styled with woven clutches and bold jewelry, it’s a relaxed look with unmistakable sophistication — perfect for women who move through the world with confidence and ease.
EXPERIENCE LUISA SPAGNOLI IN PODGORICA
Curated by Samms, the Luisa Spagnoli boutique in Podgorica is more than just a store — it’s a destination.
It’s where Italian tradition meets Montenegrin strength. Where timeless style finds new expression. And where women are invited not just to wear fashion, but to live it.
A story that began with a kiss in Perugia now continues — with every stitch, every silhouette, every step you take.
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