The International Fashion Festival (IFF) is a leading fashion event in the Adriatic region, bringing together global designers, rising talent, and forward-thinking ideas, each summer transforming Porto Montenegro into a global stage for the future of fashion. The 7th edition of IFF welcomed new leadership voices, with Sara Sozzani Maino as President (Creative Director of Fondazione Sozzani) and Giorgia Virzi as advisor, joining forces with Vesna Mandic (Director of FABRIKA).
Fashion must become ethical, sustainable, and educational.
As the newly appointed President, Sara Sozzani Maino outlined the values guiding the future of IFF: " Fashion must become ethical, sustainable, and educational".
The runway program presented a bold look into the future of fashion. It opened with a virtual fashion show powered by Faith Tribe - a global fashion tech platform that supports young designers through innovation and emerging digital tools. This first-of-its-kind presentation in Montenegro used Al technology to bring to life the designs of fashion students from Montenegro, Italy, and the United States, transforming their sketches into fully digital runway creations.
Fashion house Emanuel Ungaro presented its latest collection, while Shift Studio, a young Montenegrin label, introduced its distinctive experimental silhouettes. The spotlight also shone on Charles de Vilmorin, one of the most exciting young voices in fashion today, known for his colorful couture and for becoming the youngest designer to ever present at Louvre Couture. The 8th edition of IFF Porto Montenegro is already on the horizon, set to challenge the boundaries between local and global, fashion and art, reality and virtual creativity.
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