ABOUT SAMMS
More than just a retail company, Samms is a story of family, vision, and style passed down through generations. For over 25 years, Samms has been shaping the Montenegrin fashion landscape — and is now proudly female-led, continuing its legacy with a fresh and forward-thinking spirit.
Built on strong values and a deep understanding of its clientele, Samms curates a portfolio of boutiques that feature globally renowned brands such as MaxMara, Boss, Luisa Spagnoli, Elisabetta Franchi, TwinSet, and more.
From its roots in Podgorica to its refined presence in the coastal cities of Montenegro, Samms continues to evolve — blending timeless elegance with modern retail innovation. At its core, it remains a business built on relationships: with clients, with brands, and with the community it has served for over two decades.
Samms Crawl - How it works
PODGORICA - The Flagship Street in the capital city
Samms’ Podgorica boutiques span a single elegant shopping street ( George Washington blvd.) — a true fashion corridor in the heart of the Montenegrin capital city. From iconic Italian houses to cult contemporary labels and children’s fashion, this is your ultimate fashion crawl.
STORES :
- Luisa Spagnoli
- MaxMara
- Weekend MaxMara
- Boggi Milano
- Liu Jo.Max&Co.
- MaM (Ganni, Self-Portrait, Rotate, ELEH)
- TwinSet
- Elisabetta Franchi
- Boss
- Pinko
- Paul & Shark
- Petit Bateau
BUDVA - Coastal capital of tourism
Whether you're after classic menswear or designer deals, it’s a stylish detour worth taking.
STORES :
- Boss
- Samms Outlet
PORTO MONTENEGRO - Luxury Resort Shopping
In the heart of Montenegro’s luxury marina.
STORES :
- MaxMara
- Elisabetta Franchi
- Liu Jo
- Paul & Shark
- Boss
- TwinSet / Pinko
- Boggi Milano
HOW IT WORKS ?
- Start at any Samms store and use your Samms Crawl Gift Code to get 15% off.
- Show your receipt in another Samms boutique in the same city — receive 15% off again.
- Repeat and explore. Each stop brings a new style.
From city streets to coastal promenades, Samms Crawl is Montenegro’s most stylish shopping adventure.
Three cities. Dozens of brands. One elegant way to explore fashion.
Start your Crawl. Claim your 15% by emailing us "Samms crawl" at info@thecollectionmags.com
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